LUNA MEDIA GROUP LLC respects your right to privacy and takes your right to privacy very seriously.
Luna Media operates an advertising marketplace that offers advertising services to publishers, advertisers and third-parties in Europe, the United States, Latin America and Asia.
Publishers use Luna Media’s advertising services to monetize their advertising inventory either directly or through Luna Media’s advertising demand including other advertising buyer partners.
Advertisers or their intermediaries (e.g. media agencies) display their advertising campaigns through Luna Media’s advertising solutions on the websites or apps of our publishing partners and third-parties.
Luna Media’s advertising technology uses data to help make online advertising more relevant as well as for ad delivery and reporting purposes.
SCOPE OF THIS PRIVACY POLICY
Luna Media Group recognizes the importance of privacy and is committed to providing transparency and control over the use of the data in online advertising.
This privacy policy details Luna Media Group’s data practices on how we collect, use, process and share the data we may collect through our advertising services (collectively, the “Services”) in addition to the ways in which individuals may exercise control over the use of information collected by us. This privacy policy does not describe Luna Media Group’s data practices relating to information Luna Media Group collects through its website www.lunamedia.io, and only pertains to Luna Media Group’s Services. Your use of the Services is also governed by the Terms of Use.
As used herein, “personal data” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Luna Media Group customer or consumer or his or her household.
User Identification
Luna Media does not collect or process information such as (i) name, user address, place of work, date of birth, email address, or phone number, (ii) hardware-based identifiers such as UDID or MAC Address or (iii) sensitive targeting categories as defined by the European Interactive Digital Advertising Alliance (EDAA) in the European Economic Area (EEA) and under other applicable law (e.g. religion, political opinion, health).
In order to best deliver personalized ads as well as non-personalized ads, Luna Media utilizes the following 3 methods to recognize users depending on the device they use, whether they access our Services on web or mobile, and operating system:
- Cookie-based Identification: Luna Media uses a cookie on the user web and/or mobile browser. Cookies are alphanumeric identifiers, created on your device through your web browser for record-keeping purposes. Cookies help to identify a user and store a randomly generated identifier to identify his or her browser across visits. You can read more about cookies here.
- Advertising ID:. Luna Media receives advertising IDs from our publishers and third-party SSPs. For Google Android operating system, we use the Google Advertising ID and for Apple iOS the IDFA.
What information do we collect?
We do not collect personal data directly from users, but receive it from publishers and partners. We also automatically collect the information listed below about your use of our Services through tracking technologies such as cookies, pixel tags, beacons, and embedded scripts. These tools help us collect and measure session information, time spent on certain pages, and page interaction information.
- Geolocation data:
- We collect non-precise location information at the country and/or city level that are derived from user IP Address.
- Precise Geolocation data: when a user opts-in for Geo Location, precise user geolocation (latitude / longitude) might be transferred to Luna Media by publishers and third-party SSPs, but this data is neither stored nor used by Luna Media; however it is passed to 3rd party partners of Luna Media that may use it for advertising purposes.
* Precise location data is only processed where users have given explicit consent through a TCF-compliant consent management platform. Luna Media does not store, profile, or monetize precise geolocation data and only transmits such data where strictly necessary and permitted by law.
- Internet or other electronic network activity information:
- Page URL
- Browser Information (e.g. Browser name and version)
- Device Information (e.g. Device type, OS, device version)
- Network carrier information (e.g. Wifi, 4G or Wired connection, carrier name)
- Mobile application information (e.g. Application name, application ID)
- User Interactions with ads (e.g. Clicks, Instals) may be recorded and stored by Luna Media advertising partners
Data Use
We use the information we collect for various business and commercial purposes, including those described below:
- Target advertising: We use the data to filter ad delivery according to the user profile, such as his interests, location, device used or page content;
- Analyzing traffic and user interactions: We use data for monitoring and reporting the campaign delivery for advertisers and publishers and for internal business analysis;
- Delivering ads: We may transmit part of the user profile to programmatic buyers so that they can deliver their advertising campaigns;
- Prevent and detect fraud: This purpose is to be used by 3rd parties operating on digital property.
- Providing, maintaining, and improving our Services: We use data to improve our Services and technology, including training our ad delivery algorithms;
- Providing customer service: We may use data to resolve disputes, feedback, or other issues related to our Services;
- Debugging, identifying, and repairing errors: We may use data to fix issues that impair the functionality of our Services;
- Protecting the rights and property of Luna and Complying with Law: We may use data to protect our rights and property and comply with our legal obligations, including to detect, investigate, and prevent fraud and other illegal activities and to enforce our agreements; and
- Carry out certain short-term activities: We may use data for other short-term, reasonable internal purposes related to our Services or your ongoing relationship with us.
- Insights: We may use the data to deliver aggregated insights, at advertising campaign or market levels.
- Sale of Personal Information.
Luna uses data to serve clients and combines such data with other information to enhance its products and services. Such use may be considered a “sale” under the California Consumer Privacy Act (the “CCPA”). As Luna uses and combines data it receives with other information to help enhance its products and services, Luna considers itself a third party for CCPA purposes.Advertisers (and their intermediaries) and publishers that work with Luna should include a “Do Not Sell” link on their website(s) to comply with the CCPA as interpreted by the California Attorney General.
Opt Out of Interest-Based Advertising from Cookies
You can opt out from having Luna Media collect information via cookies about your Internet visits here:
OPT OUT
An opt-out cookie will be added in your browser if you choose to opt out. The cookie will work only in the browser and on the device where you chose to opt out.
Please note that our opt out cookie will disappear if you clean the cookies in the browser.
Opt Out of Interest-Based Advertising on Mobile Devices
Android and iOS devices allow you to opt out from sharing their information on mobile applications use for the purpose of interest-based advertising, please see how this can be done here.
Data Retention
Luna Media retains the data linked to a user for up to 12 months from the date of collection.
For financial and statistical reasons, Luna Media may also store aggregated and non-personal data for a longer period than 12 months.
Luna Media’s cookie is kept up to 365 days after the last user interaction with our services.
Luna Media uses generally accepted industry security standards to protect data.
Programmatic Advertising & TCF
We are committed to promoting transparency and giving users meaningful control over how their data is used in advertising. For this reason, we participate in the IAB Europe Transparency and Consent Framework (“IAB EU TCF”) and adhere to its applicable policies and technical specifications. We work with digital properties that implement a TCF-compliant consent management platform to ensure that advertising is delivered in line with user preferences. Our identification number within the IAB EU TCF is 998. Our details as a registered vendor under the IAB Europe Transparency and Consent Framework are available in the Global Vendor List at https://iabeurope.eu/vendor-list-tcf/.
Consent is collected by our publisher partners and 3rd party partners through their consent management platforms. We receive and enforce these signals in our systems.
Purpose declaration:
- Purpose: Store and/or access information on a device
Legal basis: Consent - Purpose: Use limited data to select advertising
Legal basis: Consent
Data retention: 1 year - Purpose: Create profiles for personalised advertising
Legal basis: Consent
Data retention: 1 year - Purpose: Use profiles to select personalised advertising
Legal basis: Consent
Data retention: 1 year - Purpose: Measure advertising performance
Legal basis: Consent or legitimate interest as a legal basis
Data retention: 1 year (non-personalized data may be stored over 1 year for analytical purposes) - Purpose: Develop and improve services
Legal basis: Consent or legitimate interest as a legal basis
Data retention: 1 year - Purpose: Use limited data to select content
Legal basis: Consent as sole legal basis
Data retention: not storedSpecial purposes:
- Purpose: Ensure security, prevent and detect fraud, and fix errors
Legal basis: Legitimate interest
Data retention: 1 year - Purpose: Deliver and present advertising and content
Legal basis: Legitimate interest
Data retention: 1 year - Purpose: Save and communicate privacy choices
Legal basis: Legitimate interest
Data retention: 1 year
Where we rely on legitimate interest, we have conducted and documented a Legitimate Interest Assessment balancing our interests against user rights.
Our advertising partners are disclosed through the consent tool provided by each publisher and are available in the privacy settings of the website or app you are using.
Users may withdraw consent or object to processing at any time via the publisher’s consent tool. Once received, we stop processing data for the relevant purposes.
We have implemented reasonable security measures to protect the information we collect from unauthorized access, exfiltration, theft, loss, misuse, disclosure, alteration, or destruction. Please understand that no data security measures can guarantee security.
Alterations to our Privacy Notice
If we change this Privacy Notice, we will post those changes on this page.
How to reach us
If there are any questions regarding this Privacy Notice or your privacy rights you may contact us at support@lunamedia.io
