How brands are renewing interest in advertising
Concerns about online privacy, intrusiveness, and irrelevant ads have been key drivers for buyer dissatisfaction in the advertising industry. As a result, marketing teams face the increasingly difficult task of changing perceptions of their brand and ensuring that advertising as a whole is a beneficial force for their brand. Now is the time for brands […]
Advertising Trends for 2022 and Beyond
It has been a busy conference season and we are just getting started. With AdExachanger’s Programmatic I/O in Las Vegas, Digiday in Palm Springs, Admonsters and Cannes, we’ve already seen half of the year pass by. We’ve had a chance to review some of the key talking points for 2022. The Cookieless Future Isn’t Near: […]
How in-game advertisers can boost their engagement
Gaming is no longer a niche pastime with a set audience, there is no such thing as an ‘average gamer’ anymore and the number of male and female gamers is pretty similar. Despite being popular among 15-34 year-olds, the industry has gained momentum with a broader demographic – which means getting in front of a […]
