Advertising Trends for 2022 and Beyond
It has been a busy conference season and we are just getting started. With AdExachanger’s Programmatic I/O in Las Vegas, Digiday in Palm Springs, Admonsters and Cannes, we’ve already seen half of the year pass by. We’ve had a chance to review some of the key talking points for 2022. The Cookieless Future Isn’t Near: […]
How in-game advertisers can boost their engagement
Gaming is no longer a niche pastime with a set audience, there is no such thing as an ‘average gamer’ anymore and the number of male and female gamers is pretty similar. Despite being popular among 15-34 year-olds, the industry has gained momentum with a broader demographic – which means getting in front of a […]
Key Trends in Digital Audio for 2022
First, let’s start with the basics. What is digital audio? Digital audio is any kind of audio listened through an internet connection. More precisely, the main types of digital audio include: Downloaded audio, such as songs, albums, and podcasts. Live-streaming audio, such as broadcasts from radio stations. On-demand audio, such as live music, podcasts, talk […]
