First-Party Data and Sustainability: Driving UK Marketing Growth in 2025
The latest IPA Bellwether Report for Q4 2024 indicates a modest increase in UK marketing budgets, with a net balance rise of 1.9%. This uptick follows a stagnant Q3, marking the first non-growth period in 15 quarters. pite this positive change, marketers remain cautious due to economic instability and political changes. A key finding was […]
How TikTok Changed Advertising: From Influencer Marketing to Mobile App Ads
TikTok has changed digital marketing by giving brands a new way to connect with their audience. On Sunday, TikTok experienced an unexpected outage, sending a wave of disruption through digital marketers and creators alike. TikTok is known for its creative videos and popular influencers, and it’s become a powerful tool for advertising. As advertisers look […]
CTV: Strategies for Effective Measurement and Attribution
As connected TV (CTV) continues its meteoric rise, advertisers and marketers face a dual opportunity and challenge: how to effectively measure and attribute performance in a rapidly evolving space. Traditional metrics are no longer sufficient in this new landscape. To achieve measurable impact, brands need robust strategies that align with CTV’s unique capabilities. The Importance […]
