January 31st, 2024

Trends to Watch: Mobile App Advertising in 2024

Mobile app advertising is constantly changing, reflecting broader shifts in technology, consumer behavior, and regulatory environments. As we move into 2024, several key trends are emerging that marketers, developers, and industry stakeholders should closely watch. These trends not only signal changes in how advertisements are crafted and delivered but also highlight new opportunities for engagement, […]

January 31st, 2024 read more
January 25th, 2024

Navigating the Metrics: Essential KPIs Programmatic Advertising

In the digital realm, where programmatic advertising dominates over 80% of digital display ads, understanding and leveraging Key Performance Indicators (KPIs) is fundamental. These metrics serve not only as numbers but as insightful guides to the success and direction of your advertising efforts. With the vast majority of digital display ads being purchased programmatically, the […]

January 25th, 2024 read more
January 17th, 2024

Enhancing Mobile Game Monetization: Leveraging Video and Playable Ads

Mobile gaming has evolved into a dynamic and interactive digital landscape where advertisements are not just seen but also expected by players. As an industry leader in ad monetization, we at Luna Media, recognize the potential of video and playable ads in enriching the gaming experience while boosting revenue for developers. Let’s delve into how […]

January 17th, 2024 read more

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