August 31st, 2022

Tips for in-game ads

Gaming is now the fastest-growing advertising channel, last year it generated a revenue of $93.2bn globally according to Newzoo. In-game advertising has rapidly become the preferred way to reach the incredibly diverse and engaged global gaming community of over 3.2 billion gamers. Gaming’s ascent represents a shift in consumer attention. Consumers spent over one trillion […]

August 31st, 2022 read more
August 19th, 2022

Audio formats are merging, what does this mean for advertisers?

An estimated 95.6% of Americans 13 or older listen to some form of audio content on a daily basis. Podcasts share has soared 200% and radio has dropped by 22%. The IAB found that 85% of total digital audio advertising revenues came from mobile listening. These signs are clear signals of a rapidly changing landscape […]

August 19th, 2022 read more
July 13th, 2022

How brands are renewing interest in advertising

Concerns about online privacy, intrusiveness, and irrelevant ads have been key drivers for buyer dissatisfaction in the advertising industry. As a result, marketing teams face the increasingly difficult task of changing perceptions of their brand and ensuring that advertising as a whole is a beneficial force for their brand.  Now is the time for brands […]

July 13th, 2022 read more

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