Header Bidding Explained: How It Works & Benefits for Publishers and Advertisers
Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple demand partners simultaneously, maximizing revenue and increasing transparency in the bidding process. What is Header Bidding? Header bidding is a programmatic technique that allows publishers to offer their inventory to multiple ad exchanges at the same time before […]
Exploring Private Marketplaces (PMP): A Guide to PMPs in Digital Advertising
Private Marketplaces (PMP) have gained significant popularity in recent years, overtaking programmatic advertising expenditure in 2020. Offering more control, transparency, and quality for both publishers and advertisers, PMPs have become the preferred choice for many in the advertising industry. In this blog post, we will dive into what PMPs are, how they work, their benefits, […]
Tips to Optimize Your Website for Advertising Campaigns
Are you looking to optimize your website for advertising campaigns? A website with relevant content, impressive performance, and a specific demographic can help you reach your goal. Here are seven ways to optimize your website to reach potential customers, attract advertisers, and increase revenue. Visibility: Make it Easy for Search Engines to Find Your Site […]
