Sustainability in AdTech
Sustainability has become a pivotal concern across industries, and the advertising technology (AdTech) sector is no exception. As digital advertising continues to grow, so does its environmental footprint, prompting a shift toward more sustainable practices. Green media buying, which focuses on reducing the carbon emissions associated with digital advertising, is emerging as a transformative approach […]
Maximizing Revenue: How Publishers Can Optimize Their Supply Paths
In the programmatic advertising world, publishers face a critical challenge: how to maximize revenue while maintaining transparency and efficiency. Supply-path optimization (SPO) has emerged as a key strategy for publishers to streamline their inventory, reduce inefficiencies, and enhance profitability. But what exactly does it mean to optimize your supply path, and how can publishers implement […]
Q4 2024 Digital Market Growth: Key Insights for Advertisers and Brands
The digital economy closed out 2024 on a high note, with record-breaking growth in in-app purchases (IAP) and digital ad spend. According to Sensor Tower’s Q4 2024 Digital Market Index report, consumer spending on mobile apps and advertising investments surged, shaping the future of digital engagement. Here’s a deep dive into the most important trends […]
