March 06th, 2024

In-Game Advertising: Tips and Trends

With the global gaming market’s value projected to reach an astonishing $300 billion by the end of the decade, the in-game advertising (IGA) sphere is buzzing with potential. The US alone sees 27% of its population dedicating one to five hours weekly to gaming, presenting a golden opportunity for advertisers. This blog post explores the […]

March 06th, 2024 read more
February 22nd, 2024

What Is Ad Monetization and How Does It Work? A Beginner’s Guide

Finding effective ways to monetize digital content can often feel like a quest. Enter ad monetization, a strategy that has transformed how creators, publishers, and developers earn revenue from their online platforms. This beginner’s guide will explore the fundamentals of ad monetization, how it works, and why it’s an essential tool in the digital economy. […]

February 22nd, 2024 read more
February 08th, 2024

Retargeting: The Art of Winning Back App Users

In the app world, capturing user attention is just the first step. The real challenge often lies in keeping users engaged over time. This is where the art of retargeting becomes important. Retargeting campaigns are a strategy that goes beyond traditional advertising, offering a more nuanced approach to winning back app users who may have […]

February 08th, 2024 read more

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