IAB has released its updated Intrinsic In-Game (IIG) Measurement Guidelines
In-game advertising is not new and has been the bread and butter for mobile games. The difference is that now technology has advanced to a point where in-game ads on console games can be bought and sold programmatically, as easily and effectively as they can be on the web. That is a new revenue stream […]
Tips for in-game ads
Gaming is now the fastest-growing advertising channel, last year it generated a revenue of $93.2bn globally according to Newzoo. In-game advertising has rapidly become the preferred way to reach the incredibly diverse and engaged global gaming community of over 3.2 billion gamers. Gaming’s ascent represents a shift in consumer attention. Consumers spent over one trillion […]
Audio formats are merging, what does this mean for advertisers?
An estimated 95.6% of Americans 13 or older listen to some form of audio content on a daily basis. Podcasts share has soared 200% and radio has dropped by 22%. The IAB found that 85% of total digital audio advertising revenues came from mobile listening. These signs are clear signals of a rapidly changing landscape […]