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April 01st, 2021

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https://www.youtube.com/watch?v=XHOmBV4js_E The marketing world is going crazy after the latest news about IDFA removal. On the annual Worldwide Developers Conference conducted on 22 June 2020, Apple announced that iOS 14 is about to bring many curious twists to the iOS fairy tale. One of them is an end to IDFA or identifier for advertisers in […]

April 01st, 2021 read more
December 17th, 2020

Brand Suitability vs Safety

The marketing world is going crazy after the latest news about IDFA removal. On the annual Worldwide Developers Conference conducted on 22 June 2020, Apple announced that iOS 14 is about to bring many curious twists to the iOS fairy tale. One of them is an end to IDFA or identifier for advertisers in iPhones.

December 17th, 2020 read more
December 16th, 2020

Will Mobile Marketing Survive without IDFA by Apple?

Apple knows how to shock users and marketing experts. IDFA was an important step in mobile marketing development, but, apparently, it’s time to rest. Well, maybe target advertising needs to be revised and updated (considering iOS users), but mobile marketing is sure to survive this hard blow.

December 16th, 2020 read more

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