Brand Suitability vs Safety
The marketing world is going crazy after the latest news about IDFA removal. On the annual Worldwide Developers Conference conducted on 22 June 2020, Apple announced that iOS 14 is about to bring many curious twists to the iOS fairy tale. One of them is an end to IDFA or identifier for advertisers in iPhones.
Will Mobile Marketing Survive without IDFA by Apple?
Apple knows how to shock users and marketing experts. IDFA was an important step in mobile marketing development, but, apparently, it’s time to rest. Well, maybe target advertising needs to be revised and updated (considering iOS users), but mobile marketing is sure to survive this hard blow.
Chrome’s Removal of Third-Party Cookies
This is what iOS users are sure to see after installing iOS 14. Every app is going to ask permission to track personal data and use it to create personalized ads. Some people speculate that only up to 20% of iOS users will likely to “Allow Tracking”, given its frightening content.