Post-Cookie Strategy: What Publishers Should Do in 2025
The digital advertising world has been preparing for a post-cookie era for years—but recent updates from Google’s Privacy Sandbox show that the transition might not be as immediate or absolute as once anticipated. Google announced it will not launch a standalone prompt to block third-party cookies in Chrome. Instead, users will continue managing their cookie […]
Google’s Antitrust Ruling: The End of One-Stack Dominance?
A U.S. federal court recently found Google guilty of monopolizing the ad tech market. The ruling focused on Google’s control over DoubleClick for Publishers (DFP) and its ad exchange (AdX). This decision could change the digital advertising world, especially for supply-side platforms (SSPs) like Luna Media and the publishers they support. What Did the Court […]
Google’s Cookie Conundrum: A Quiet Retreat from a Loud Revolution
The much-anticipated end of third-party cookies just hit another wall — or perhaps, a soft landing. Google’s latest announcement signals a dramatic shift in its Privacy Sandbox strategy. So, what does this mean for the future of digital advertising, and how should brands and publishers recalibrate? A Change of Course In a quiet but consequential […]
